Knowledge

ChatGPT Shopping is revolutionizing e-commerce: in the future, customers will find products through dialogue rather than clicks. Discover why AI shopping is a game changer and how you can optimally prepare your online store for it - from data quality to social media monitoring.

Product data chaos costs time and money. With standards such as ECLASS, Open Datacheck, and Bidex, you can finally bring structure to your product range and become less dependent on marketplace giants. Find out why this is worthwhile for you here.

Traditional CMSs reach their limits as soon as the website, app and digital signage have to be fed in parallel. Headless architectures separate content from layout, bring speed to your releases and make developers and marketing equally happy. Learn in our deep dive how headless, hybrid and decoupled CMS differ, where their strengths lie and when it really pays to make the switch.

Shopware or Shopify - which is better suited to your online business? We'll show you what really matters: from time-to-market to B2B complexity. Clear, honest and direct. Read now and make the right decision!

Typing product data is a thing of the past: with OCR, machine learning and a smart PIM, you can transform catalogs into sales-boosting master data - quickly, cheaply and error-free. Discover how retailers and manufacturers implement the process and which tools we recommend as an e-commerce agency.

If you have many products, managing your data becomes a challenge. The core issue is the same for manufacturers and retailers: a plethora of data. When storing this data, it's crucial to automate the process into and out of a database to reduce efforts. We'll guide you on where to start.

Conversion optimization</strong> is the lever that helps you turn existing traffic into significantly more revenue, leads, and signups – without spending more on ads. While many online stores and websites invest month after month in Google Ads, SEO, and social media, they often leave substantial potential untapped on their own site. In this article, you'll learn what conversion rate optimization (CRO) really means, which methods and tools have proven themselves in practice, and how to systematically improve your landing pages and shop pages step by step.

Discover the future of e-commerce with our tailor-made configurators! Enhance customer satisfaction, differentiate yourself from the competition, and maximize your revenues. Offer personalized products in real-time that customers will love. Revolutionize your online business now! 🚀 #ECommerce #Configurators #Individuality

Online marketplaces have become one of the most important pillars of e-commerce. A significant share of all e-commerce revenue in Germany now runs through marketplaces like Amazon, Otto or Kaufland. We explain how you can use online marketplaces in your e-commerce strategy, which platforms suit your product range, and why excellent product data is the decisive lever for your success.

You want to enter the D2C space with your product or brand but are not sure if it suits your business? In this post, we have examined this trending topic in detail and provide you with a comprehensive overview below.

Product data plays a central role in the E-Commerce Sales Funnel and is an essential part of the sales process. As more and more customers research online before making a purchase, it is crucial for businesses to provide relevant information in the ToFu, MoFu, and BoFu stages to convince potential customers.

How efficiently are you using your PIM software? A PIM audit helps you identify optimization opportunities and teaches you how to manage your product data even better. Discover how our recommendations can help you get more out of your PIM solution!

Everywhere there is a search bar on websites where users can enter search terms, and submitting the search query results in a response with a list of results, it is possible to optimize the order of these results.

It's the thing: Software is needed for e-commerce, without it it would not be e-commerce. Central to e-commerce is the shop system – the software solution on which online shops run. In addition, other tools are often needed.

We have already written it elsewhere: You need good, better yet, very good product data in order to develop, build and operate a convincing product detail page.

Meanwhile, over 10 percent of private purchases are processed online. The various sources agree on this sales share of B2C e-commerce. In the Non-Food area, the proportion is already over 20 percent.

E-commerce has developed over the past 25 years into an extremely important sales channel that has become both technically and economically complex. Here we explain the requirements, possibilities and most efficient solutions for your success in e-business.