Knowledge PIM & Product Data

Choosing the right PIM agency is crucial to the success of your project. Find out which selection criteria really matter, what questions you should ask potential partners, and why system expertise, data literacy, interface know-how, support, and AI capabilities are important.

Product data chaos costs time and money. With standards such as ECLASS, Open Datacheck, and Bidex, you can finally bring structure to your product range and become less dependent on marketplace giants. Find out why this is worthwhile for you here.

Typing product data is a thing of the past: with OCR, machine learning and a smart PIM, you can transform catalogs into sales-boosting master data - quickly, cheaply and error-free. Discover how retailers and manufacturers implement the process and which tools we recommend as an e-commerce agency.

If you have a lot of products, managing your data quickly becomes a challenge. At its core, the problem is the same for manufacturers and retailers: a massive amount of information is generated. When this information needs to be stored, it’s crucial to automate the process of getting data into and out of a database as much as possible to reduce effort in the long run. In this guide, we’ll show you where to start, which processes and tools can help, and how it all actually pays off.

Online marketplaces have become one of the most important pillars of e-commerce. A significant share of all e-commerce revenue in Germany now runs through marketplaces like Amazon, Otto or Kaufland. We explain how you can use online marketplaces in your e-commerce strategy, which platforms suit your product range, and why excellent product data is the decisive lever for your success.

How efficiently are you using your PIM software? A PIM audit helps you identify optimization opportunities and teaches you how to manage your product data even better. Discover how our recommendations can help you get more out of your PIM solution!

E-commerce SEO decides whether an online shop gets found – or disappears into the digital shelf. Unlike classic content websites, e-commerce SEO is not just about who writes the best copy. It is about who structures product data most cleanly, delivers it technically sound, and covers search intent across category, product, and filter pages. On top of that, search behavior is changing through AI-powered answer systems – both inside Google itself and on platforms like ChatGPT or Perplexity. This guide covers what actually moves the needle: on-page SEO, product pages, category pages, technical SEO, structured data, and the foundation of every successful e-commerce SEO – product data itself.

Product detail pages decide whether a customer buys or leaves. We walk you through optimizing headlines, images, descriptions, and trust signals, and show where PIM and DAM make the difference.