Translation management with Product Information Management (PIM)

Translation Management and Product Information Management (PIM) are two key areas that are closely linked and play a crucial role in global organizations. This article examines the basics of these two areas, explains their benefits and outlines the steps to implementation. Learn more!


Definition of translation management

Translation management refers to the process of managing and coordinating translation projects. It includes various tasks that ensure content is translated effectively and accurately into different languages. This process includes the planning, execution and control of translation projects to take care that they are completed on time, within budget and with high quality.

Definition of Product Information Management (PIM)

Product Information Management (PIM) refers to the management and organization of product information within a company. This includes the collection, structuring, storage and management of data associated with products, including descriptions, technical specifications, images and videos. The main objective of PIM is to provide consistent and accurate product information and to distribute this information efficiently across all sales channels.

Importance of integrating translation management and PIM

The integration of translation management and PIM is crucial for companies that operate in global markets and whose aim is to market products and content in different languages and regions. By integrating both areas, companies can ensure that their product information is accurate and consistent, as well as being translated into the languages of their target markets. This enables companies to communicate more effectively with customers in different regions to maximize market potential.

Challenges in translation management

Complexity and diversity of translation projects

One of the key challenges in translation management relates to the complexity and diversity of the projects themselves. Translation projects can range from simple texts to technical, legal or medical documents that require specialized expertise. Each project may have different terminology, style and formatting requirements, which can complicate translation and affect accuracy. In addition, cultural differences and linguistic nuances can further complicate translation work, especially when localizing content for different markets.

Coordination of multilingual content

Coordinating multilingual content is another challenge in translation management. Companies operating in global markets need to ensure that their content is consistent and up-to-date in different languages. This requires effective planning and management of translation resources, as well as clear communication channels between translators, editors and other involved persons. Coordinating multilingual content can be particularly challenging when different teams or external service providers are involved in the translation work or when timelines are tough.

Cultural and linguistic adjustments

Taking cultural and linguistic differences into consideration is another challenge in translation management. Content must not only be translated into the target language, but also adapted to the cultural preferences and sensibilities of the target audience. This requires a deep understanding of cultural contexts and conventions as well as the ability to translate linguistic nuances and wordplay appropriately. Failures in cultural adaptation can lead to misunderstandings and damage a company's image in a particular market.

Time and cost management

Time and cost management are key challenges in translation management. Translation projects often have to be completed within strict deadlines in order to meet production and publication schedules. At the same time, companies must ensure that the costs of translation services remain within budget and that resources are used efficiently. This requires careful planning, prioritization and monitoring of translation projects, as well as the use of tools and technologies to automate and increase efficiency.

Advantages of integrating translation management and PIM

An integrated solution for translation management and PIM offers a number of benefits for companies. By combining translation and product information data, companies can create a centralized data source for all their multilingual content. This enables a consistent and accurate presentation of product information across different languages and channels. In addition, companies can benefit from improved efficiency and automation options. This is because the integration allows translation processes to be automated so that translation requirements are automatically recognized and translation jobs are forwarded directly to the appropriate resources. This reduces manual effort and enables companies to complete translation projects faster and more cost-effectively.

An integrated solution also enables easier collaboration and communication between different teams and departments. By having access to the same data and resources, translation and marketing teams can work together more effectively and ensure that translation requirements are taken into account at an early stage.

As an Akeneo service provider, we support our customers in the area of PIM. You can find more information about managing product data centrally with Akeneo PIM here.

Steps towards implementing an integrated solution for translation management and PIM

By considering the following implementation steps, companies can achieve a successful integration of translation management and PIM and take full advantage of the associated benefits:

Step 1

Conduct a comprehensive requirements analysis to understand the specific requirements and objectives of the integration project. This includes the evaluation of existing systems, data structures and workflows as well as the identification of integration challenges and opportunities.

Step 2

Formulate clear goals and milestones for the integration project. Also ensure that all relevant stakeholders are involved and informed. Close collaboration between IT and business teams is crucial to ensure that the integration solution meets the requirements of all parties involved.

Step 3

Implement the solution step by step. Use tests and checks to ensure that the solution works properly and delivers the expected results.


Provide training and education programs to ensure that employees are familiar with the new systems and processes and can use them effectively.


Strengthen global presence and increase efficiency!

The integration of translation management and product information management (PIM) offers companies the opportunity to strengthen their global presence and increase their efficiency. Careful planning, agile adaptability and continuous improvement are crucial for success. In summary, the integration of translation management and PIM is an important step for companies that want to be successful in global markets.