Your product data sits in the ERP, in spreadsheets that grew over years, in the shop back end and in individual inboxes. As long as you serve one channel and one language, that somehow works. The moment marketplaces, dealer portals, catalogs and additional languages come into play, the setup breaks down: descriptions contradict each other, images are missing, technical attributes stay incomplete. Akeneo comes up regularly in exactly this situation. This article shows you which features Akeneo offers as a PIM system, how the editions and operating models differ, which companies benefit from it and when you should look at a different solution instead.