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Blog & news

Here you will find our blog posts on current trend topics from the e-commerce environment as well as the latest EIKONA Media News.

More than just feedback: Why customer reviews are your underestimated growth driver

Customer reviews are more than just stars: they are your underestimated growth driver. Learn how to use qualitative feedback as a strategic data source to validate product data, reduce returns, and ensure SEO success. Transform your data quality!

Clean interfaces in e-commerce: the key to success

Clean interfaces are the backbone of successful e-commerce projects. Only when shops, ERP, PIM, marketplaces, and analytics interact seamlessly can data remain consistent and processes efficient. In this article, we show why interfaces are a key success factor in e-commerce, which systems are typically connected, where common problems arise, and how clean interfaces become a competitive advantage.

ChatGPT Shopping: How AI is changing online shopping and how you can get your store ready for it

ChatGPT Shopping is revolutionizing e-commerce: in the future, customers will find products through dialogue rather than clicks. Discover why AI shopping is a game changer and how you can optimally prepare your online store for it - from data quality to social media monitoring.

Productdata standards in e-commerce: Why you should know about ECLASS, Open Datacheck, and Bidex

Product data chaos costs time and money. With standards such as ECLASS, Open Datacheck, and Bidex, you can finally bring structure to your product range and become less dependent on marketplace giants. Find out why this is worthwhile for you here.

Headless CMS explained clearly - advantages, examples & decision support

Traditional CMSs reach their limits as soon as the website, app and digital signage have to be fed in parallel. Headless architectures separate content from layout, bring speed to your releases and make developers and marketing equally happy. Learn in our deep dive how headless, hybrid and decoupled CMS differ, where their strengths lie and when it really pays to make the switch.

Shopware or Shopify - which is better suited to your e-commerce project?

Shopware or Shopify - which is better suited to your online business? We'll show you what really matters: from time-to-market to B2B complexity. Clear, honest and direct. Read now and make the right decision!

From PDF to PIM: AI for error-free product data

Typing product data is a thing of the past: with OCR, machine learning and a smart PIM, you can transform catalogs into sales-boosting master data - quickly, cheaply and error-free. Discover how retailers and manufacturers implement the process and which tools we recommend as an e-commerce agency.

B2B-Shops 2025: Everything you need to know!

Do you want a B2B-Shop but don't know where to start? Here you can find out everything you need to know about B2B-Shop: from the most important functions to the costs. Get the information you need to succeed in B2B e-commerce!

Dropshipping: your gateway to successful online retail

Discover the world of dropshipping: an e-commerce model that makes it possible to market a wide range of products without stock! Explore a business system that offers minimal start-up costs, maximizes flexibility and allows you to work anywhere, anytime. Learn how to build a successful online store with the right strategy and innovative marketing.

Translation management with Product Information Management (PIM)

Translation Management and Product Information Management (PIM) are two key areas that are closely linked and play a crucial role in global organizations. This article examines the basics of these two areas, explains their benefits and outlines the steps to implementation. Learn more!

Marketing Trends 2024: The Future of Online Marketing and E-Commerce

Hey there! If you're interested in online marketing and e-commerce, you're in the right place. Because today, we're taking a look into the future to see what trends the year 2024 holds for this exciting industry. Ready? Let's dive in!

Product Data & Automation: Boosting Efficiency with PIM and DAM

If you have many products, managing your data becomes a challenge. The core issue is the same for manufacturers and retailers: a plethora of data. When storing this data, it's crucial to automate the process into and out of a database to reduce efforts. We'll guide you on where to start.